Privacy Policy

1. Introduction and scope

Matmo LLC ("Matmo," "we," "us" or "our") is a limited liability company organized in the State of New Mexico, United States. We provide marketing, education and consulting services to businesses that sell knowledge online, own and license education brands, deliver training and consulting programmes, and provide marketing services including demand generation, conversion systems, CRM and lifecycle services, and measurement.

This Privacy Policy describes how we process personal information when you visit matmomarketing.com, contact us, request or receive information, participate in one of our programmes, engage us for services, or otherwise interact with us. It applies to prospective and current clients, programme participants, business contacts, website visitors and other individuals whose personal information we process in connection with these activities.

For purposes of applicable data protection law, Matmo is generally the business or controller responsible for the processing described in this policy. In some client engagements, we process personal information solely on a client's documented instructions; in those circumstances, that client is responsible for its own privacy notice and our processing is governed by the applicable client agreement.

2. Information we collect

The personal information we collect depends on how you interact with us, which services or programmes are involved, and the choices you make.

Information provided by you

• Identity and contact information, such as your name, business name, role, postal address, telephone number and email address.
• Account and programme information, such as login or enrollment details, programme participation, learning progress, submissions, questions and communications.
• Transaction and billing information, such as the programme or service purchased, amount, currency, billing address, payment status, invoices and transaction identifiers. Payment credentials may be collected and processed by the entity handling the payment rather than by Matmo.
• Business and consulting information, such as commercial objectives, marketing operations, audience and campaign information, CRM or lifecycle requirements, performance data, and other materials supplied for an engagement.
• Communications and preferences, including messages you send us, call or meeting notes, support requests, survey responses and marketing preferences.

Information collected automatically

When you use our website or online services, we and service providers acting for us may automatically collect device and usage information. This can include Internet Protocol address, browser type, operating system, device identifiers, language, approximate location derived from an IP address, referring and exit pages, pages or content viewed, links clicked, session dates and times, and diagnostic or security events.

Information from third parties and advertising platforms

We may receive information from payment and transaction providers, the separate company that may collect programme payments as our payment collection agent, service providers, business clients, referral sources, and public business sources. We may also receive campaign, audience and conversion information from advertising and social media platforms, including whether an advertisement was viewed or selected and whether a related action occurred. Where permitted, we may combine this information with information collected directly from you.

3. Cookies and similar technologies

We and providers working for us may use cookies, pixels, tags, local storage, software development kits and similar technologies to operate the website, remember settings, maintain security, understand traffic and usage, measure campaign performance, and support advertising. Some technologies are necessary for a requested service; others support analytics, personalization or advertising.

These technologies may collect or read identifiers and device or interaction data over time and across websites or online services. Advertising platforms may use that information to measure advertisements, create audiences or deliver advertising based on activity across different businesses, which may constitute "sharing" for cross-context behavioral advertising under California law.

You can control many cookies through browser settings and any preference tool we make available. Blocking some cookies may affect website functionality. Where required by law, we request consent before using non-essential cookies. We also process legally recognized browser-based opt-out preference signals, such as Global Privacy Control, as required by applicable law.

4. How we use information

We use personal information to provide, administer and improve our website, programmes, consulting and marketing services and to manage our business relationships. This includes the following purposes:

• responding to inquiries, evaluating potential engagements and communicating with business contacts;
• registering participants, providing programme content, delivering consulting or marketing services, and offering support;
• processing and reconciling transactions, issuing invoices, maintaining business records, and addressing billing questions;
• operating, troubleshooting, securing and improving our website, systems, programmes and services;
• measuring engagement, attribution and campaign performance and developing aggregated business insights;
• sending service notices and, where permitted, marketing communications that can be opted out of;
• detecting fraud, abuse, security incidents and violations of our agreements; and
• complying with law, enforcing our rights, resolving disputes and protecting people, property and services.

We may de-identify or aggregate information so that it can no longer reasonably identify an individual. We may use and disclose properly de-identified or aggregated information for lawful business purposes and maintain it in de-identified form.

5. Legal bases for processing

If you are in the European Economic Area or the United Kingdom, we process personal data under one or more legal bases in Article 6 of the General Data Protection Regulation or the corresponding UK GDPR provision. The applicable basis depends on the context and purpose of processing.

• Contract: processing necessary to take steps at your request before entering into a contract or to perform a contract with you, such as delivering a purchased programme.
• Legitimate interests: operating and securing our business, responding to business inquiries, improving services, measuring performance, preventing misuse and marketing to business contacts, where those interests are not overridden by your rights and interests.
• Consent: where we ask for consent, including for certain cookies or direct marketing. You may withdraw consent at any time without affecting earlier lawful processing.
• Legal obligation: processing necessary to meet accounting, tax, regulatory, court-order or other legal requirements.
• Vital interests: processing necessary in an exceptional situation to protect a person's life or physical safety.

Where we rely on legitimate interests, you may request information about the balancing assessment relevant to your personal data. Where information is required to enter into or perform a contract, failure to provide it may prevent us from entering into or performing that contract.

6. How we share information

We disclose personal information only for legitimate business and legal purposes, as described below. We do not sell personal information for money or other valuable consideration. Certain advertising disclosures may nevertheless be treated as "sharing" under California law; the applicable opt-out right is described in Section 10.

• Service providers: vendors that provide hosting, communications, analytics, CRM, security, support, professional, programme-delivery, transaction or other operational services under appropriate restrictions.
• Advertising platforms: platforms that help us deliver, attribute and measure advertising, create audiences, or understand campaign performance, subject to your rights and applicable consent requirements.
• Payment collection agent: a separate partner company may collect payments for some programmes as our payment collection agent. It may receive transaction, identity, contact and billing information needed to collect, reconcile, refund or address a payment and may appear on the customer's card or bank statement instead of the programme or brand name.
• Professional advisers: lawyers, accountants, auditors, insurers and other advisers who need information to provide professional services or protect our interests.
• Legal and compliance recipients: courts, regulators, law enforcement, government authorities and other parties when we believe disclosure is required or appropriate to comply with law, legal process or a valid request; enforce terms; investigate misconduct; or protect rights, safety and property.
• Business transfers: actual or prospective buyers, sellers, investors, lenders and advisers involved in a merger, financing, reorganization, sale of assets, acquisition, insolvency or similar corporate transaction, subject to appropriate confidentiality protections.

We may also disclose information at your direction or with your consent. When Matmo processes personal information for a business client, that client may direct the recipients and purposes of disclosure under the applicable agreement.

7. International data transfers

Matmo is based in the United States, and personal information may be stored and processed in the United States and other countries where we or our service providers operate. Those countries may have privacy laws that differ from, and may not provide the same protections as, the laws where you live.

When personal data is transferred from the EEA or United Kingdom to a country that has not been recognized as providing an adequate level of protection, we use an appropriate transfer mechanism where required. This may include the European Commission's Standard Contractual Clauses, together with the UK International Data Transfer Addendum or another UK-approved mechanism as applicable, and supplementary safeguards identified through a transfer risk assessment.

You may contact us to ask for more information about the safeguards that apply to a relevant transfer. Any copy we provide may be redacted as necessary to protect confidential information and the rights of others.

8. Data retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including to provide services, maintain the business relationship, comply with legal, accounting and tax duties, establish or defend legal claims, prevent fraud, and enforce agreements. Retention periods vary by the type and sensitivity of information, the purpose of processing and legal requirements.

When determining a retention period, we consider the duration of a programme or client engagement, whether an account or relationship remains active, contractual commitments, limitation periods, transaction-record obligations, security needs and whether the information is needed to resolve a dispute. At the end of the applicable period, we delete or de-identify information, or, if deletion is not immediately feasible in backups, isolate it from further use until deletion occurs.

9. Security

We use reasonable administrative, technical and organizational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access. Measures are selected with regard to the nature of the information, the processing risks and available technology and may include access controls, provider diligence, authentication, monitoring, backup and incident-response practices.

No transmission or storage system can be guaranteed completely secure. You are responsible for using secure devices and networks and for keeping any account credentials confidential. If you believe personal information associated with Matmo has been compromised, contact us promptly using the details in Section 14.

10. Your rights

Depending on where you live and subject to legal exceptions, you may have rights to request access to, correction of, deletion of, or a copy of personal information, and to object to or restrict certain processing. You may opt out of marketing emails by using the unsubscribe method in the message or by contacting us. Service and transaction communications may continue where necessary.

To submit a privacy request, contact us using the details in Section 14 and describe the right you wish to exercise. We may need to verify your identity and authority before acting. We will use information supplied for verification only to process the request, respond within the period required by law, and explain any decision not to fulfill a request. An authorized agent may submit a request where applicable, but we may require proof of authorization and identity verification.

EEA and UK rights

If the GDPR or UK GDPR applies, you may have the right to access and receive a copy of your personal data; rectify inaccurate or incomplete data; erase data; restrict processing; object to processing based on legitimate interests or to direct marketing; and receive data you provided in a structured, commonly used and machine-readable format where portability applies. You may withdraw consent at any time.

You also have the right to complain to the data protection authority in the country where you live or work or where you believe an infringement occurred. We encourage you to contact us first so we can try to address the concern.

California rights under the CCPA and CPRA

If you are a California resident and the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to our processing, you may have the right to know the categories and specific pieces of personal information collected, the sources and purposes of collection, and the categories of recipients; request deletion; request correction; and receive a portable copy. You may also opt out of a sale of personal information or the sharing of personal information for cross-context behavioral advertising, and limit certain uses or disclosures of sensitive personal information where the statutory right applies.

We do not sell personal information. To opt out of sharing for cross-context behavioral advertising, contact us using Section 14 or use a legally recognized opt-out preference signal, such as Global Privacy Control, where supported and applicable. We will not discriminate against you for exercising a California privacy right, including by unlawfully denying services, charging a different price, or providing a different level or quality of service.

11. Children's privacy

Our website, programmes and services are intended for businesses and adults and are not directed to anyone under 18 years of age. We do not knowingly collect personal information from anyone under 18.

If you believe that a person under 18 has provided personal information to us, please contact us using Section 14. We will investigate and take reasonable steps to delete the information where required.

12. Third-party links and platforms

Our website, communications, programmes or services may link to or integrate with websites, payment pages, advertising networks, social media services, video or learning platforms, and other services operated by third parties. Those third parties may collect personal information directly from you under their own terms and privacy policies.

This policy does not govern a third party's independent processing, and we are not responsible for the privacy or security practices of services we do not control. Review the privacy information and settings of a third-party service before providing information or using its features.

13. Changes to this policy

We may update this Privacy Policy to reflect changes in our services, processing practices, technology, legal obligations or other operational needs. When we do, we will post the revised policy and update the "Last updated" date above.

If a change materially affects how we use personal information, we will provide additional notice where required by law, such as through the website, a service notice or direct communication. The revised policy is effective on the stated effective date, and we encourage you to review it periodically.

14. How to contact us

For questions about this policy, our privacy practices, or a privacy request, contact Matmo LLC at:

Matmo LLC
5203 Juan Tabo Blvd, STE 2B
Albuquerque, New Mexico 87111
United States
Email: info@matmomarketing.com

You may also use our contact page. Please do not include payment card details, account passwords or other highly sensitive information in an unencrypted message.

This Privacy Policy is provided for information and should be reviewed by qualified counsel before publication.